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Rinna Beauty Partners with SEL Beauty to Tailor Website to Customer Needs

The Lisa Rinna founded brand offers a customized website for each region that lists products in the local currency with import duty automatically included.

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By: Lianna Albrizio

Associate Editor

Driven by her philosophy that “Beauty has no borders,” actress, entrepreneur and beauty expert Lisa Rinna has partnered with New York-based brand incubator SEL Beauty to tailor her increasingly popular Rinna Beauty website to the needs of customers around the world.   Just as every woman customizes her beauty regimen, Rinna Beauty now offers a customized website for each region that lists products in the local currency with import duty, value-added taxes (VATs) and freight shipping costs...

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